Are you consistently creating on TikTok without getting the views or engagement you’d like? Do you wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer.
TikTok commercials can reach over 945 million users aged 18+, and, in general, TikTok is one of the best social media channels out there for businesses to reach millennial and Gen Z investors. While many followers don’t equate with success as a creator, a follower count is a currency and can determine many things, like how much you can charge for brand deals and the TikTok audience you can reach.
This article will give you actionable advice and techniques for growing your TikTok following.
Getting Noticed in the TikTok Feed
Competition on the For You feed moves fast, with only the most engaging and unique content likely to go viral. Follower counts act as social proof, enabling accounts to be discovered more easily. Although it could be tempting to buy TikTok followers to feign popularity, this won’t drive real engagement.
Instead, creators need smart strategies tailored to the TikTok algorithm and user behaviors in 2024.
Consistency, a focused niche, leveraging trends, collaborating with influencers, and buying targeted TikTok ads should all factor into plans to dramatically expand reach this year and beyond.
9 Keys to Unlocking Follower Growth
Here are nine proven approaches for priming a TikTok account for exponential growth:
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Identify your target audience and develop for them.
TikTok is a diverse platform with users spanning various cultures, ages, and interests, boasting over a billion active users. To grow your followers effectively, understanding your audience is critical.
Generic content won’t cut it; knowing your audience allows you to craft engaging content tailored to their preferences.
Once you identify your audience, tailor your content to resonate with them. Determine your niche based on their interests. For example, if your followers are fitness enthusiasts, share workout routines instead of unrelated content.
Experimentation is vital on TikTok. Try various content types, like comedy skits or how-to videos, to see what your audience prefers.
Understanding your audience is ongoing; monitor analytics, listen to feedback, and adapt your content to stay relevant on TikTok.
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Follow and participate in trends.
TikTok relies heavily on trend monitoring and engagement. Trends come and go quickly, but they can significantly boost your visibility if you join early. TikTok trends aren’t just viral moments but opportunities to showcase your talent and get a broader audience.
While it’s essential to keep an eye on the For You page, remember to follow popular creators, explore trending hashtags, and pay attention to recurring sounds. Not every trend will suit your brand, so focus on those that align with your values and aesthetics.
Participate wisely, staying true to your brand identity while capitalizing on trending opportunities for increased visibility and engagement.
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Promote with other TikTok creators.
Collaborating with other TikTok creators is a powerful way to expand your reach and engage with a new audience. TikTok’s duet and stitch features make collaboration seamless and enjoyable. When choosing collaborators, prioritize those who share your audience and values.
Ensure clear communication and mutual agreement on the collaboration’s content and message. Avoid partnerships that conflict with your brand ethos.
Authenticity is critical – collaborations should feel natural to both parties. Successful collaborations can lead to ongoing relationships and opportunities for content series or cross-promotion.
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Create a content series.
Starting a content series on TikTok can keep your audience coming back for more, offering a continuous narrative or theme. Here’s how to start:
Plan your series by deciding the theme, number of videos, and call to action. Every series needs a hook to keep viewers interested.
Maintain a consistent posting schedule to generate interest and engage your audience.
Be open to pivoting if something isn’t working.
Starting a content series is a commitment, but it can lead to loyal followers, increased engagement, and streamlined content creation.
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Use hashtags and make captions relevant to your niche and audience.
Using hashtags and creating captions related to your niche and audience is essential for maximizing your reach and engagement on TikTok. Here’s how to do it effectively:
Hashtags aren’t just trendy add-ons but powerful tools for discoverability on TikTok.
When choosing hashtags, aim for a balance of three to five per post. Include a mix of general, niche-specific, and trending hashtags to cast a wide net, attract a targeted audience, and potentially go viral.
Hashtags and captions are integral to your TikTok strategy, not just afterthoughts. Using them thoughtfully and strategically can significantly boost your reach, engagement, and follower growth.
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Make sure your videos have closed captions.
Enhance your TikTok videos by adding closed captions. Not only do they cater to the deaf and hard-of-hearing community, but they also boost SEO and engagement.
With over 1.5 billion affected by hearing loss worldwide, captions make your content accessible to a broader audience. Plus, they increase watch time, improving visibility on the platform.
Adding captions is simple; you can type them manually or use third-party apps. Keep them concise, well-timed, and readable.
This small effort can yield significant results, enhancing the accessibility, engagement, and discoverability of your TikTok content.
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Publish your videos at the proper times.
Timing matters in TikTok. Post during peak hours when your audience is active, usually around 4-5 PM mid-week. Consider global audiences and experiment with posting times. Quick engagement is vital for visibility. Analyze past performance, conduct A/B tests, and monitor real-time analytics. Consistency is crucial. By posting strategically, you can boost your TikTok success.
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Play with the length of your videos.
Experiment with video length on TikTok to find what works for your content and audience. Short videos (15-30 seconds) are quick and catchy, ideal for beginners or grabbing attention.
Longer videos (3-10 minutes) allow for deeper exploration, which is great for tutorials or storytelling. Aim for a happy medium (30-60 seconds) for a complete thought while keeping viewers engaged.
Start strong, maintain pacing, and end with a call to action. Tailor video length to content type and audience preferences for maximum impact.
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Use trendy music and sounds.
Use trending music and sounds on TikTok to boost interaction and visibility. Trending tracks have built-in audiences and favorability in the algorithm. Discover trendy songs by exploring the ‘For You’ page, using TikTok’s music discovery feature, and following prominent creators.
Make sure the music matches the video’s tone, adjust the volume, and follow copyright regulations for practical usage. Incorporating trending music into your TikTok content might improve its performance and reach.
Final thought
Tracking your development and interaction with TikTok’s analytics tools is essential for monitoring your success. Regularly evaluating these analytics will highlight what works and where you might improve.
Refrain from buying followers, as this can negatively impact your account over time. Growing genuinely takes time, but you can achieve significant success with exceptional content, consistency, and a smart strategy.
